American Marketing Association quote of the day collection

“Quotes of the day” dall’ American Marketing Association

“Twitter: A place where you discover that people you once respected can’t even spell.”
- Steven Winterburn

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.””
- Jef I. Richards

“A man who has committed a mistake and doesn’t correct it, is committing another mistake.”
- Confucius

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”
- Henry Ford

“Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all.”
- Sam Ewing

“Informed decision-making comes from a long tradition of guessing and then blaming others for inadequate results.”
- Scott Adams

“Creative minds have always been known to survive any kind of bad training.”
- Anna Freud

“Success is nothing more than a few simple disciplines, practiced every day.”
- Jim Rohn

“Courage can’t see around corners, but goes around them anyway.”
- Mignon McLaughlin

“The more reasons you have for achieving your goal, the more determined you will become.”
- Brian Tracy

“Even if you are on the right track, you will get run over if you just sit there.”
- Will Rogers

“Ability may take you to the top, but it takes character to keep you there.”
- John Wooden

“It isn’t what you do, but how you do it.”
- John Wooden

“Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.”
- Oscar Wilde

Effective leadership is putting first things first. Effective management is discipline, carrying it out.”
- Stephen Covey

” Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
- Mark Twain

“Simplicity is the ultimate sophistication.”
- Leonardo DaVinci

” A real leader faces the music, even when he doesn’t like the tune.”
- Anonymous

“The art of communication is the language of leadership.”
- James C. Humes

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
- Warren Buffett

Keep smiling – it makes people wonder what you’ve been up to.
- Anonymou

” A creative man is motivated by the desire to achieve, not by the desire to beat others. ”
- Ayn Rand

“The key to successful leadership is influence, not authority.”
- Kenneth Blanchard

” I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty. ”
- John D. Rockefeller, Jr.

” A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ”
- Jeff Bezos

“Opportunities multiply as they are seized”
- Sun Tzu

“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.”
- Lou Holtz

” Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
- Steuart Henderson Britt

“The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense.”
- Thomas Edison

“Failure happens all the time. It happens every day in practice. What makes you better is how you react to it.”
- Mia Hamm

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”
- Pele

“The measure of a life, after all, is not its duration, but its donation.”
- Corrie Ten Boom

“Do not put your faith in what statistics say until you have carefully considered what they do not say.”
- William W. Watt

“What’s my return on investment on e-commerce? Are you crazy? This is Columbus in the New World. What was his ROI?”
- Andrew Grove, Intel

“Business opportunities are like buses, there’s always another one coming.”
- Richard Branson

“Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened.”
- Sir Winston Churchill

“Leaders don’t force people to follow – they invite them on a journey.”
- Charles S. Lauer

“One doesn’t discover new lands without consenting to lose sight of the shore for a very long time.”
- Andre Gide

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”
- Richard Branson

“In the end, the customer doesn’t know, or care, if you are small or large as an organization…she or he only focuses on the garment hanging on the rail in the store.”
- Giorgio Armani

Television was not intended to make human beings vacuous, but it is an emanation of their vacuity.”
- Malcolm Muggeridge

“The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion. Listen twice as much as you talk and you’ll succeed in persuading others nearly every time.”
- Tom Hopkins

“Facts are stubborn, but statistics are more pliable.”
- Mark Twain

“Ideal conversation must be an exchange of thought, and not, as many of those who worry most about their shortcomings believe, an eloquent exhibition of wit or oratory.”
- Emily Post

“Executives should blog if they have a vision they are trying to communicate, or if they are very visible in the media.”
- Mark Cuban

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”
- Scott Talgo

“We see our customers as invited guests to a party and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
- Jeff Bezos

“Your most unhappy customers are your greatest source of learning.”
-Bill Gates

The things we fear most in organisations – fluctuations, disturbances, imbalances – are the primary sources of creativity.”
- Margaret J. Wheatley

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
- Steve Jobs

“Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.”
- David Rockefeller

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
- Thomas EdisonAssociation

“In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them…”
- John Wanamaker

“Do a little more each day than you think you possibly can.”
- Lowell Thomas

“Coming together is a beginning. Keeping together is progress. Working together is success.”
- Henry Ford

“Success is simple. Do what’s right, the right way, at the right time.”
- Arnold H. Glasow

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
- Leo Burnett

“Your premium brand had better be delivering something special, or it’s not going to get the business.”
- Warren Buffett

“When people aren’t having any fun they seldom produce good advertising.”
- David Ogilvy

Before anything else, preparation is the key to success.”
- Alexander Graham Bell

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
- David M. Ogilvy

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.”
- John Ilhan

“You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.”
- Lee Iacocca

“The greatest education in the world is watching the masters at work.”
- Michael Jackson

“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”
- Brian Tracy

“If you want success, then don’t rely on other people to do what YOU can do!”
- Sasha Azevedo

“Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.”
- William Shakespeare

“Always aim for achievement, and forget about success.”
- Helen Hayes
I don’t know what the key to success is, but the key to failure is trying to please everyone.”
- Bill Cosby

“No matter how good you get you can always get better and that’s the exciting part.”
- Tiger Woods

“Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along.”
- Hugh Allen

“If you want to be happy, be.”
- Leo Tolstoy

“Men take only their needs into consideration, never their abilities.”
- Napoleon Bonaparte

The secret of success in life is for a man to be ready for his opportunity when it comes.”
- Benjamin Disraeli

“Here is the basic rule for winning success. Let’s mark it in the mind and remember it. The rule is: Success depends on the support of other people. The only hurdle between you and what you want to be in is the support of other people.”
- David J. Schwartz

“If we could sell our experiences for what they cost us, we’d all be millionaires.”
- Abigail Van Buren

“It is better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared.”
- Whitney M. Young, Jr

“You are the embodiment of the information you choose to accept and act upon. To change your circumstances you need to change your thinking and subsequent actions.”
- Adlin Sinclair

“If we could sell our experiences for what they cost us, we’d all be millionaires.”
- Abigail Van Buren

“They always say time changes things, but you actually have to change them yourself.”
- Andy Warhol

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”
- Martin Luther King Jr.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
- George Lois

“Change your thoughts and you change your world.”
- Norman Vincent Peale

It used to be that people needed products to survive. Now products need people to survive.”
- Nicholas Johnson

“The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you’ve got to know what you’re selling.”
- Stuart Wilde

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.”
- Stuart Wilde

“Your premium brand had better be delivering something special, or it’s not going to get the business.”
- Warren Buffett

“I do not read advertisements – I would spend all my time wanting things.”
- Franz Kafka

“You create your opportunities by asking for them.”
- Patty Hansen

“What you say in advertising is more important than how you say it.”
- David Ogilvy

“The man who stops advertising to save money is like the man who stops the clock to save time.”
- Thomas Jefferson

“If passion drives you, let reason hold the reins.”
- Benjamin Franklin

“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.”
- Lou Holtz

“Excellence is not a skill. It is an attitude.”
- Ralph Marston

“Knowledge comes by taking things apart: analysis. But wisdom comes by putting things together.”
- John A. Morrison

“Many a small thing has been made large by the right kind of advertising.”
- Mark Twain

“It’s not enough that we do our best; sometimes we have to do what’s required.”
- Sir Winston Churchill

“Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.”
- Leo Burnett

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”
- David Ogilvy

“If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.”
- Jay Levinson

“You must know all there is to know in your particular field and keep on the alert for new knowledge. The least difference in knowledge between you and another man may spell his success and your failure.”
- Henry Ford

“Lack of money is no obstacle. Lack of an idea is an obstacle.”
- Ken Hakuta

“Always be closing…That doesn’t mean you’re always closing the deal, but it does mean that you need to be always closing on the next step in the process.”
- Shane Gibson

“Can anybody remember when the times were not hard and money not scarce?”
- Ralph Waldo Emerson

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe.”
- Peter Drucker

“The world at large does not judge us by who we are and what we know; it judges us by what we have.”
- Joyce Brothers

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
- Thomas Edison

“No man has a good enough memory to make a successful liar.”
- Abraham Lincoln

“The average pencil is seven inches long, with just a half-inch eraser – in case you thought optimism was dead.”
- Robert Brault

“The most valuable of all talents is that of never using two words when one will do..”
- Thomas Jefferson

“Customers buy for their reasons, not yours.”
- Orvel Ray Wilson

“There is no strong performance without a little fanaticism in the performer.”
- Ralph Waldo Emerson

“Change is inevitable – except from a vending machine.”
- Robert C. Gallagher

“When you are in trouble, people who call to sympathize are really looking for the particulars.”
- Edgar Watson Howe

“I have no special talents. I am only passionately curious.”
- Albert Einstein

“Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.”
- Arnold Edinborough

“No one means all he says, and yet very few say all they mean, for words are slippery and thought is viscous.”
-Henry Brooks Adams

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”
-George Smith Patton

“Great ideas need landing gear as well as wings.”
-C.D. Jackson

“To design is to communicate clearly by whatever means you can control or master.”
- Milton Glaser

“It is absurd to divide people into good and bad. People are either charming or tedious.”
- Oscar Wilde

“Reputation is an idle and most false imposition; oft got without merit, and lost without deserving.”
- William Shakespeare

“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
- John Jakes

“Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.”
- J. B. Priestley

“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight; and never stop fighting.”
- e.e. cummings

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
- Leo Burnett

“Customers buy for their reasons, not yours.”
- Orvel Ray Wilson

“The gap in our economy is between what we have and what we think we ought to have – and that is a moral problem, not an economic one.”
- Paul Heyne

“Dreaming is an act of pure imagination, attesting in all men a creative power, which if it were available in waking, would make every man a Dante or Shakespeare.”
- H.F. Hedge

“Knowledge speaks, but wisdom listens.”
- Jimi Hendrix

“When you do the common things in life in an uncommon way, you will command the attention of the world.”
- George Washington Carver

We succeed in enterprises which demand the positive qualities we possess, but we excel in those which can also make use of our defects.”
- Alexis de Tocqueville

“A cynic is just a man who found out when he was ten that there wasn’t any Santa Claus, and he’s still upset.”
- J. G. Cozzens

Reality is that which, when you stop believing in it, doesn’t go away.”
- Philip K. Dick

“Never make negative comments or spread rumors about anyone. It depreciates their reputation and yours.”
- Brian Koslow

“The gap in our economy is between what we have and what we think we ought to have – and that is a moral problem, not an economic one.”
- Paul Heyne

“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.”
- Joseph Hall

Win as if you were used to it, lose as if you enjoyed it for a change.”
- Ralph Waldo Emerson

Do not put your faith in what statistics say until you have carefully considered what they do not say.”
- William W. Watt

“The soul is born old but grows young. That is the comedy of life. And the body is born young and grows old. That is life’s tragedy.”
- Oscar Wilde

“The most overlooked advantage of owning a computer is that if they foul up there’s no law against whacking them around a bit.”
- Eric Porterfield

“At every party there are two kinds of people – those who want to go home and those who don’t. The trouble is, they are usually married to each other.”
- Ann Landers

“The most overlooked advantage of owning a computer is that if they foul up there’s no law against whacking them around a bit.”
- Eric Porterfield

“I base most of my fashion sense on what doesn’t itch.”
- Gilda Radner

“The cure for boredom is curiosity. There is no cure for curiosity.”
- Dorothy Parker

“Nothing encourages creativity like the chance to fall flat on one’s face.”
- James D. Finley

“We should have a great fewer disputes in the world if words were taken for what they are, the signs of our ideas only, and not for things themselves.”
- John Locke

“In art the hand can never execute anything higher than the heart can inspire.”
- Ralph Waldo Emerson

“Nothing encourages creativity like the chance to fall flat on one’s face.”
- James D. Finley

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”
- John Wooden

“He that gives good advice, builds with one hand; he that gives good counsel and example, builds with both; but he that gives good admonition and bad example, builds with one hand and pulls down with the other.”

- Francis Bacon

“The theory of marketing is solid but the practice of marketing leaves much to be desired.”
- Philip Kotler

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”
- John Wooden

“The most important thing in communication is to hear what isn’t being said.”
- Peter F. Drucker

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
- Michael Eisner

“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.”
- Stephen King, WPP Group, London

“You don’t get harmony when everybody sings the same note.”
- Doug Floyd

“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”
- Scott Talgo

“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.”
- Edwin Artzt

Always remember the distinction between contribution and commitment. Take the matter of bacon and eggs. The chicken makes a contribution. The pig makes a commitment.”
- Jean Mack Carter, former editor, Good Housekeeping

“The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services.”
- Harley-Davidson Annual Report

“If it doesn’t sell, it isn’t creative.”
- A Benton and Bowles advertising principle

“It you torture the data long enough, they will confess.”
- MIT T-shirt

“Sure I eat what I advertise. Sure I eat Wheaties for breakfast. A good bowl of Wheaties with bourbon can’t be beat.”
- Dizzy Dean, baseball player and announcer

“When all else fails, immortality can always be achieved through spectacular error.”
- Farmers Almanac, 1978

“CRM buyers need to be aware of possible unexpected hidden costs like integration. Did you pay for a car, but the engine is missing?”
- Jeffrey Read, vp and general manager, PeopleSoft MidMarket

“Only intuition can protect you from the most dangerous of all, the articulate incompetent.”
- Robert L. Bernstein, president, Random House, on his experience interviewing MBA graduates

“An army of deer led by a lion is more to be feared than an army of lions led by a deer.”
- Chabrias, Athenian general, 357 B.C

“A good product is not enough to provide competitive advantage. Only brands can tap into the emotional needs of consumers and create a bond with them.”
- Jamie Lord, Millward Brown

“The gambling known as business looks with austere disfavor upon the business known as gambling.”
- Ambrose Bierce (1842 – 1914), The Devil’s Dictionary

“The store forces people to cleanse their mind and allows them to do the major damage to their credit cards that we appreciate so much.”
- Tommy Perse, co-owner, Maxfield boutique, on minimalist décor

“If all of Coca Cola’s assets were destroyed overnight, whoever owned the Coca Cola name could walk into a bank the next day morning and get a loan to rebuild everything.”
- Carlton Curtis, VP Corporate Communications, Coca Cola

“The success of a meeting often depends on having the right documents – proofs, artwork, schedules, research charts, etc. – present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.”
- David Ogilvy, former chairman, Ogilvy & Mather

“Power is based upon perception – if you think you’ve got it then you’ve got it. If you think you don’t have it, even if you’ve got it, then you don’t have it.”
- Herb Cohen, author of You Can Negotiate Anything

“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.”
- Morris Hite

“Sales and marketing should be one organization,”
- Robb Eklund, vice president of CRM product marketing, Oracle

“You can’t introduce a new way of doing business and continue to do business the old way”
- Mark Ambrose, chief architect, CitiCards

“CRM has to offer ease-of-use and be powerful but not complex. Otherwise, salespeople won’t use it.”
- Mike Doyle, chairman & CEO, Salesnet

“We have to recognize that intuition is not a flaky concept. Basically, intuition is accumulated knowledge.”
- Andre Alkiewicz, founder and managing partner, Perception International of Ridgefield, Connecticut

“If you only give people what they already want, someone else will give them what they never dreamed possible.”
- Saatchi & Saatchi

“Ah good taste! What a dreadful thing! Taste is the enemy of creativeness.”
- Pablo Picasso

“If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, ‘My gosh, where has our mission statement gone?’”
- Hamel and Prahalad

“Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.”
- James Randolph Adams

“Leap and the net will appear.”
- Julia Cameron

“I believe that the new trends include the requirement on the part of the customer that the vehicle will work.”
- Sir Graham Day, chairman, British car maker Rover Group on what car buyers will look for in the 1990s

“Basketball is a business. Pure and simple. If you want to have fun, go to the YMCA.”
- Pat Riley, coach, New York Knicks (1991)

“If you’re not part of the steamroller, you’re part of the road.”
- Rich Frank, studio president, Walt Disney Co., on film industry technology

“Good ideas are not adopted automatically. They must be driven into practice with courageous patience.”
- Admiral Rickover

“You can’t build a reputation on what you are going to do.”
- Henry Ford

“A gossip is one who talks to you about others; a bore is one who talks to you about himself; and a brilliant conversationalist is one who talks to you about yourself.”
- Lisa Kirk

“We slip from our obligation to know what consumers are thinking & into believing they are like us; and from there we slide further into believing we can think for them and understand their actions.”
- William McComb, McNeil Consumer Healthcare

“Retail is very Darwinian. The bookseller species is continuing to evolve and change, and this is the next step toward bigger, stronger, faster.”
- Leonard, Riggio, CEO, Barnes and Noble, Inc

“It’s all very well in practice, but it will never work in theory.”
- French management saying

“The key to success for Sony, and to everything in business, science, and technology for that matter, is never to follow the others.”
- Masaru Ibuka, founder and honorary chairman, Sony

“The do-not-call registry is still being challenged in court. Yet, the conclusions of the American people, the legislative branch, and the executive branch [are] beyond question.”
- President George W. Bush

“… Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company’s success.”
- Richard Branson, Chairman, Virgin

“Skate to where the puck is going, not where it is.”
- Wayne Gretzky

“Anyone who doesn’t know what it means to have painful feet doesn’t know what selling is.”
- Attributed to Alfred “Freddy” Heineken, Chairman, Heineken Breweries, on his youthful days peddling his father’s beer bar to bar in Times Square.

“The flavors are all out there, in the collective unconscious, floating about 18 miles above the atmosphere. Our job is to just beam them down.”
- Peter Lind, Primal Ice Cream Therapist (executive in charge of flavors), Ben & Jerry’s

“Strategies are okayed in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom.”
- Victor Palmieri, business takeover financier

“I love deadlines. I like the whooshing sound they make as they fly by.”
- Douglas Adams

“A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort”
- Herm Albright

“An invasion of armies can be resisted, but not an idea whose time has come.”
- Victor Hugo

“No sale is complete until the product is worn out and the customer is satisfied.”
- Leon Leonwood Bean, founder, L.L. Bean

“If no one ever took risks, Michelangelo would have painted the Sistine floor.”
- Neil Simon, playwright

“If everything’s under control, you’re going too slow.”
- Mario Andretti

“A string of successes can kill you if they make you think, ‘Hey, I’m smart; I can’t make any mistakes’.”
- Harvey Mackay (Swim with the Sharks Without Being Eaten Alive)

“Success comes from good judgement. Good judgement comes from experience. Experience comes from bad judgement.”
- Arthur Jones, founder, Nautilus Sports/Medical Industries

“If everyone is thinking alike, then no one is thinking.”
- Benjamin Franklin

“Nothing is more dangerous than an idea when it’s the only one you have.”
- Emile Chartier

“Think like a wise man but communicate in the language of the people.”
- William Butler Yeats

“Be everywhere, do everything, and never fail to astonish the customer.”
- Macy’s Motto

“Leaders keep their eyes on the horizon, not just the bottom line.”
- Warren G. Bennis

“When two men in business always agree, one of them is unnecessary.”
- William Wrigley Jr. (1861 – 1932)

“The person who figures out how to harness the collective genius of his or her organization is going to blow the competition away.”
- Walter Wriston

“Perpetual devotion to what a man calls his business, is only to be sustained by perpetual neglect of many other things.”
- Robert Louis Stevenson (1850 – 1894)

“No one travelling on a business trip would be missed if he failed to arrive.”
- Thorstein Veblen (1857 – 1929)

“Big results require big ambitions.”
- Heraclitus

“If at first you don’t succed, try, and try again. Then give up. There’s no sense in being a damned fool about it.”
- W.C. Fields

“Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.”
- Peter Drucker

“However beautiful the strategy, you should occasionally look at the results.”
- Sir Winston Churchill

“A pat on the back, though only a few vertebrae removed from a kick in the pants, is miles ahead in results.”
- Bennet Cerf

“The ability to learn faster than your competitors may be the only sustainable competitive advantage.”
- Arie De Geus, Head of Planning, Royal Dutch Shell

“The man who gets the most satisfactory result is not always the man with the brilliant single mind, but rather the man who can best co-ordinate the brains and talents of his associates.”
- W. Alton Jones

“You may never know what results come from your action. But if you do nothing, there will be no result.”
- Mahatma Ghandi

“I have to laugh when I think of the first cigar, because it was probably just a bunch of rolled-up tobacco leaves.”
- Deep Thoughts by Jack Handey

“Nothing strengthens the judgment and quickens the conscience like individual responsibility.”
- Elizabeth Cady Stanton

“Our company has, indeed, stumbled onto some of its new products. But never forget that you can only stumble if you are moving.”
- Richard P. Carlton, Former CEO, 3M Corporation

“Success is the sum of small efforts, repeated day in and day out.”
- Robert Collier

“Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won’t stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won’t stack on the shelf.”
- Robert Pliskin

“When a thing has been said and well, have no scruple. Take it and copy it.”
- Anatole France (1844 – 1924)

“Words give you a medium, if you will, and make your message part of the human thought process. Words are as portable as the human being who hears them.”
- James J. Jordan, Jr

“Give people a taste of Old Crow, and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite different. They are tasting images.”
- David Ogilvy, Ogilvy on Advertising, 1985

“The one essential, driving aim of the agency’s campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran.”
- Samm Sinclair Baker, The Permissible Lie: The Inside Truth About Advertising

“The world is divided into people who do things and people who get the credit. Try, if you can, to belong to the first class. There’s far less competition.”
- Dwight Whitney Morrow

“It is not a matter of what is true that counts, but a matter of what is perceived to be true.”
- Henry Kissinger

“The wages of sin are death, but by the time taxes are taken out, it’s just sort of a tired feeling.”
- Paula Poundstone

“Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity.”
- Groucho Marx

“Seeing a murder on television … can help work off one’s antagonisms. And if you haven’t any antagonisms, the commercials will give you some.”
- Alfred Hitchcock

“Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.”
- Sinclair Lewis (1885 – 1951)

“Quality is remembered long after the price is forgotten.”
- Gucci family motto

“Television is the first truly democratic culture – the first culture available to everyone and entirely governed by what the people want. The most terrifying thing is what people do want.”
- Clive Barnes, in New York Times

“Our company has, indeed, stumbled onto some of its new products. But never forget that you can stumble only if you are moving.”
-Richard P. Carlton, Former CEO, 3M Corporation

“An essential aspect of creativity is not being afraid to fail.”
- Dr Edwin Land

“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.”
- Leo Burnett

“Sell your cleverness and buy bewilderment. Cleverness is mere opinion. Bewilderment brings intuitive knowledge.”
- Jalal Uddin Rumi, Persian mystic and poet, 1207 – 1273

“Success is going from failure to failure with no loss of enthusiasm.”
- Winston Churchill

“Men don’t care what’s on TV. They only care what else is on TV.”
- Jerry Seinfeld

“The future’s already arrived; it’s just not evenly distributed yet.”
- William Gibson, science-fiction writer

“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
- John Stewart, Former CEO, Quaker

“The question about those aromatic advertisements that perfume companies are having stitched into magazines these days is this: under the freedoms guaranteed by the First Amendment, is smelling up the place a constitutionally protected form of expression?”
- Calvin Trillin, American columnist, 1986

“Government’s view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it.”
- Ronald Reagan

“Imagination is more important than knowledge.”
- Albert Einstein

“In a knowledge economy, a good business is a community with a purpose, not a piece of property.”
- Charles Handy

“A great brand is a story that’s never completely told.”
- Scott Bedbury (of Nike & Starbucks)

“Marketing is too important to be left to the marketing department.”
- David Packard, Hewlett-Packard

“A man who wants to lead the orchestra must turn his back on the crowd.”
- James Crook

“Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.”
- John O’Toole

“The value of an ad is in inverse ratio to the number of times it has been used.”
- Raymond Rubicam

“Advertising practitioners are interpreters. But unlike foreign language interpreters, ad people must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.”
- Jef I. Richards, advertising professor, The University of Texas at Austin

“Knowledge is a process of piling up facts; wisdom lies in their simplification.”
- Martin H. Fischer

“You’ve got to be success minded. You’ve got to feel that things are coming your way when you’re out selling; otherwise, you won’t be able to sell anything.”
- Curtis Carlson

“It’s not whether you win or lose, it’s how many people remember you when you die.” ck
- Jonathan Ross, Project Fame contestant

“An image . . . is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
- Daniel Boorstin, quoted in Randall Rothenberg, Where the Suckers Moon: An Advertising Story, 1994.

“Research is the process of going up alleys to see if they are blind.”
- Marston Bates

“The deeper problems connected with advertising come less from the unscrupulousness of our ‘deceivers’ than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.”
- Marston Bates

“Applause is the spur of noble minds, the end and aim of weak ones.”
- Charles Caleb Colton

“A newspaper consists of just the same number of words, whether there be any news in it or not.”
- Henry Fielding

“Never sacrifice money that can be used for messaging and production values merely to buy reach and frequency. A whole rack of stuff from the thrift shop does not equal one great outfit in anything except cost.”
- Bob Killian

“If the primary aim of a captain were to preserve his ship, he would keep it in port forever.”
- Thomas Aquinas

“Your most unhappy customers are your greatest source of learning.”
- Bill Gates

“Morale is faith in the man at the top.”
- Albert S. Johnstone

“The aim of an argument or discussion should not be victory, but progress.”
- Joseph Joubert, Pensées, 1842

“The productions of all arts are kinds of poetry and their craftsmen are all poets.”
- Plato

“We have always found that people are most productive in small teams with tight budgets, time lines and the freedom to solve their own problems.”
- John Rollwagen

“The thermometer of success is merely the jealousy of the malcontents.”
- Salvador Dali

“You make a living by what you get. You make a life by what you give.”
- Winston Churchill

“Just as appetite comes by eating, so work brings inspiration, if inspiration is not discernible at the beginning.”
- Igor Stravinsky

“Ordinary people can spread good and bad information about brands faster than marketers.”
- Ray Johnson

“If you hear a voice within you say “you cannot paint,” then by all means paint and that voice will be silenced.”
- Vincent van Gogh

“Advertising agencies’ primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.”
- Mark Jackson

“There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite.”
- Paul Gauguin

“If you have built castles in the air, your work need not be lost. That is where they should be. Now put the foundation under them.”
- Henry David Thoreau

“A market is never saturated with a good product, but it is very quickly saturated with a bad one.”
- Henry Ford

“The optimist proclaims that we live in the best of all possible worlds; and the pessimist fears this is true.”
- James Branch Cabell, The Silver Stallion, 1926

“Life is not measured by the breaths you take, but rather the moments that take your breath away.”
- unknown

“I’m not sure I want popular opinion on my side — I’ve noticed those with the most opinions often have the fewest facts.”
- Bethania McKenstry

“Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.”
- Jeremy Bullmore

“A coincidence is a trend we have decided not to take seriously.”
- Philip Slater, The Wayward Gate: Science and the Supernatural

“When all think alike, no one is thinking very much.”
- Walter Lippmann (1889-1974)

“Clearly no group can as an entity create ideas. Only individuals can do this. A group of individuals may, however, stimulate one another in the creation of ideas.”
- Estill I. Green

“Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened.”
- Sir Winston Churchill

“Never underestimate the power of even the smallest marketing promotion. As long as it’s smart and on target, the smallest marketing promotion can make a huge impactd.”
- April Guy

“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is a daring adventure or nothing at all.”
- Helen Keller

“Business has only two basic functions – marketing and innovation.”
- Peter Drucker

“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.”
- Charles Evans Hughes

“Remember that the toes you are stepping on today may well be attached to the ass you may need to kiss tomorrow.”
- Anonymous

“If you wish in this world to advance your merits you’re bound to enhance; you must stir it and stump it, and blow your own trumpet, or, trust me, you haven’t a chance.”
- William S. Gilbert (1836 – 1911

“Life isn’t about finding yourself. Life is about creating yourself.”
- George Bernard Shaw

“The pure and simple truth is rarely pure and never simple.”
- Oscar Wilde

“Sometimes you gotta create what you want to be a part of.”
- Geri Weitzman

“Whenever an individual or a business decides that success has been attained, progress stops.”
- Thomas J. Watson Jr. Geri Weitzman

“To have great poets, there must be great audiences too.”
- Walt Whitman

“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
- Jay Conrad Levinson

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”
- David Ogilvy

“The irony about selling out is that they only call you a sell-out when your stuff finally sells – I’ve had products bearing my name since I was 14, but nobody was buying them then.”
- Tony Hawk, professional skateboarder.

“For last year’s words belong to last year’s language; and next year’s words await another voice.”
- T.S. Eliot

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
- Peter F. Drucker

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
- Scott Adams

“The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.”
- Terry Pratchett

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.”
- David Ogilvy, 1963

“To me style is just the outside of content, and content the inside of style, like the outside and the inside of the human body – both go together, they can’t be separated.”
- Jean-Luc Godard

“Creativity is the power to connect the seemingly unconnected.”
- William Plomer

“The secret of joy in work is contained in one word: excellence. To know how to do something well is to enjoy it.”
- Pearl Buck

“That day, she was amazed to discover that when he was saying ‘As you wish,’ what he meant was, ‘I love you.’ And even more amazing was the day she realized she truly loved him back.”
- William Goldman, The Princess Bride

“People don’t really care how much you know until they know how much you care.”
- Mike McNight

“Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
- Jay Conrad Levinson

“All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”
- Mark McCormack – founder of IMG

“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.”
- John Berger, Ways of Seeing, 1980

“If I am to speak ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.”
- Woodrow Wilson

“Whoever controls the media–the images–controls the culture.”
- Allen Ginsberg

“Effective communication is 20% what you know and 80% how you feel about what you know.”
- Jim Rohn

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
- Antoine de Saint-Exup’ery

“Design is the contrast of the core of limitations therefore there are no boundaries. It is simply an interpretation of creativity.”
- Jenaiha Woods

“God wisely designed the human body so that we can neither pat our own backs, nor kick ourselves too easily.”
- Author unknown

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”
- Mark Twain

“You can make more friends in two months by becoming really interested in other people than you can in two years by trying to get other people interested in you.”
- Dale Carnegie

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.”
- Naguib Mahfouz

“The style is the man. Rather say the style is the way the man takes himself. If it is with outer seriousness, it must be with inner humor. If it is with outer humor, it must be with inner seriousness.”
- Robert Frost

“Work bears a particular mark of man and of humanity, the mark of a person operating within a community of persons.”
- Pope John Paul II

“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”
- Estée Lauder

“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
- Leo Burnett